For the launch of the new Volkswagen up! An interactive driving game was realized for a booth. On a driving simulator, visitors could drive through a brilliant 3D city – and had to beat the best time.
The aim of the game is to reach the goal as fast as possible using the “Navigon” navigation system and to consume as little fuel as possible. In case of violation of traffic rules, the player gets point deduction. The entire city is built in 3D, so the player has the option of turning wrong contrary to the recommendation of the Navigon system.
Interface design for the Volkswagen Up! Driving game